The rhythm of the world is getting faster and faster, fashion rhythm as well. In order to always maintain the status of the fashion industry, we must always move forward. According to the theory of relativity, stop is back! Unfortunately, Ralph Lauren polo is facing such an embarrassing situation.
Now that the fashion industry of the update cycle is shorter, Ralph Lauren polo, did not have to save the migration result.
Since 2015, Ralph Lauren polo sluggish performance management has been forced to frequent replacement. H & M and familiar with other fast fashion brand GAP Stefan Larsson of operation in October 2015 as RL CEO. How he, regain the decrease in net sales RL? The success of fast fashion gene is, Do you want to transplant the light of the luxury brand?
Speaking of not unfamiliar certainly POLO shirt, many of the brand, design, manufacturing POLO shirts, polo shirts, it is because it has not been positioned in the consumer brand of mass-market, it is not well known, perhaps brand in United Kingdom RalphLauren it is of the father, and the. A Ralph Lauren RalphLauren’s founder, is not known for the Polo logo of Ralph Lauren polo shirt only, the classic American style of clothes just Brazilian Olympic, has been especially entered into a eye-catching. As of the United States Olympic athletes dress, United Kingdom symbolic light luxury temperament for the majority of netizens, while relish, it is, the United States of passion, has been specified embodies freedom and casual.
Ralph Lauren polo of the major high-end apparel, its founder from the beginning to now in 1964, the product, about six of the total development of the service line, in addition to clothing, home, accessories (bags, watches, jewelry, accessories , shoes, there is a tie, belt), perfume, restaurants, cafes, in 1997, listed on the New York Stock Exchange.
Ralph Lauren polo sales $ 740 million 2015 Nian is again followed by (hereinafter, MK and called) MICHAEL KORS, the superiority of the American luxury brand in the light of the size ratio of the revenue 57% did until proved. If you want to compare the growth of the three major sales in the United States of the luxury brand of light, you can see (see below), the average growth rate of still much lower over the past three years or of RL revenue compound than the MK , along the average growth rate, winning rate of MK to near 20%, RL is, while showing a negative growth of sales.
To view the nearly five years faster sales RalphLauren of growth of specifically 2011-2013 sales, however, there was a negative growth after 2014. While net sales in the Ralph Lauren had a lot of problems from the business strategy and growth layout, not only because, by the recent years of worldwide luxury goods market downturn, we increased the instability.
The main business is bags of Michael KORS and coaches, the main business of Ralph Lauren is, in general is the most likely high-margin bag clothes than the clothes from the industry. But the report, has reached a record low of 2.5 in the Ralph Lauren last two consecutive quarters of inventory turnover. We will increase the inventory turnover cost of sales, autumn RL of the additional force of merchantability for, it by dragging the contribution of unit gross profit of the article below, promotion, as well as an increase in the sales allowance It has continued to increase.
In addition, from the point of view of cost management, single RalphLauren polo will display the cost of the burden not less from the management staff. RL recently announced to organize a reporting level control to six layers, the past few years, it reached as high as 9 at the organizational level, of last year at the same time the people RL efficiency (sales income per capita) of about $ 290,000, effect There millions of US dollars compared to the nearly 14 percent lower RL Michael Kors is a more than 32 people.
Recently, the United States famous designer brand Ralph Lauren released its deputy card Ralph Lauren Polo 2016 autumn and winter series of advertising large, new season series brand brings thick Ivy style.
Yes, Ivy style. In the fast-paced fashion in front, Ralph Lauren Polo is still in style, maintaining the style of a few decades ago. This is disguised to the world’s largest consumer of all, the young generation to shut out!